Do you remember me telling you about my embarrassing little mid-lecture squeal about Unilever's new ice cream range? It was in the new peanut butter Magnum review, in which I also mentioned the new Feast Bars, Twisters and Cornettos that are coming to Supermarket freezers this year.
I made a trip over to Morrisons this afternoon to stock up on Müller Rices (currently on a brilliant 10 for £2 mix & match deal with all the Muller singles) and also to see if I could pick up the new Ben & Jerry's 'S'wich me up'' (which sounds awesome -check out One Treat's review). Unfortunately, the ice-cream tub section looked like it had been ransacked, most of the Ben & Jerry's had been upended and there was no S'wich me up left. I then hunted for the Millionaire's Mash Up to no avail, and was just about to give up and head for the tills when I spotted an alternate Holy Grail: the new Peanut Butter feast ice cream bars! I was tempted to leave them be as they weren't on offer, and the aforementioned Magnums went on offer the week after I bought them (how annoying is that?!) but I knew I'd be hankering after them until I got my lips around the, so into the basket they went.
'Peanut butter flavour ice cream with caramel sauce, chocolate flavoured coating and peanut pieces'
Feasts were my favourite as a child, the sheer amount of chocolate in one delicious product meant that they became the ultimate ice cream van treat. I have four younger siblings, so my mum didn't buy them very often for us due to the expense, and we ended up with mini-milks on most occasions.
I think it was these early experiences that led me to be so intrigued by the new peanut butter feast bar. My excitement was too hard to bear, and instead of waiting until dessert tonight to try one, the box was opened within the hour.
As you can see, the ice cream bars aren't very large, but at least there were 6 in the £2.01 (!) box.
Taking a bite, I was met with creamy vanilla ice cream... wait!... hang on!.. Isn't it meant to be peanut butter flavoured? The nuttiness was completely lacking, and I couldn't even remotely taste the peanut butter that it was meant to resemble. I mean, if the new Peanut & Caramel Müllerlight missed the mark, this hadn't even entered the nutty universe.*
I'm not sure if I opened a duff one, but my Feast was seemly missing the caramel sauce that was supposed to account for 14% of the bar. My only evidence that it partook in that section of the production process is from the photo below, and as you can see it's barely visible (looking nothing like the image on the front of the packet)!
Saving grace came from the chocolate that surrounded the ice cream -it looked dark in colour, and that translated in taste too (I'd even go as far as to say that it's very similar to that of a Magnum). The peanut pieces embedded within the chocolate broke up the texture nicely, in traditional Feast style.
Ok, so the new peanut butter feast bars are far from being inedible -the chocolate is tasty, and the ice cream is soft and velvety- I'm just underwhelmed for the second time this week** following what should've been a pretty special new ice cream. Boo.
*I was so disgruntled that I made my PB hating fiancé try a bite, but he was disgusted when he took a nibble and swears that I must've become peanut butter immune. I'd be extremely eager to hear your thoughts if you've tried them!
**Cadbury's new Medley bar was the first disappointment.