I think I might've mentioned before that I've been patiently biding my time with this new cereal; eagerly waiting for it to come on offer. As always, I was lured in by the promise of 'high protein' but also was attracted to it because it's granola too. Granola is something I haven't bought I'm years, which is a bit strange really given how much I love oats -and of course flapjack. I tend to forget about the granola areas of the cereal aisle I think, normally making a bee line for the chocolate and/or sugar laden boxes instead. At £2.49-£2.79 per 400g box, I knew I could survive waiting a little while. Ok, well admittedly that and we had a bit of a glut of cereal in our house -I counted 16 boxes a couple of weeks ago and there's just two of us. Now we're down to *just* 9, and Shreddies Max is half price in Tesco I felt that I could buy a box (thanks for the heads up on instagram @productsinstore).
"Whole grain wheat & oat granola with malted cereal pieces & chopped cranberries."
I must first comment on the box design which -like many others- is resealable, but it tucks away neatly with no faffing required.
A super sweet, syrupy aroma greeted my nostrils as soon as the bag was open, and I took my first peak at the granola within. The first thing I picked up on was the tiny clusters! I was expecting whopping great hunks of oats, but instead only spotted little nuggets. The second thought was regarding the Shreddies, which were dotted about between the oats. This was in line with expectations, and I looked forward to the mixture of textures and flavours. I then started to wonder where the dried cranberries were hiding, beginning to doubt their presence entirely. I shook myself a bowl, and still didn't find any, so took the childlike approach and stuck my hand deep into the bag to see what I could retrieve. Luckily I found a couple of fruity bits hiding towards the bottom, so I'm hoping that they've all sunk in transit and the last few bowls will herald a plethora of ruby treasures. Please note that the inner young Amy was disappointed that I didn't find a magic spoon in the box (currently in some promotional Kellogg's cereals).
Given my addiction to sugar and oats, it's easy to understand why I enjoyed the flavour of the Shreddies Max Protein. A good soaking in milk turned the Shreddies soggy (just how I like them) whilst the clusters remained satisfyingly crunchy. The combination of malt and oat flavours worked in harmony, providing a slightly different taste with every spoonful.
I have to admit that a bug bear came from the high protein claim however, as 13g per 100g isn't the huge amount that its 'max' name alludes too. Shreddies Max Protein in fact contains far less protein than the 20g per 100g in Weetabix's chocolate protein crunch and 22g per 100g in the Mornflake chocolate porridge for example! Still, it's a tasty little granola and I'll continue to enjoy it.
Macros per 100g for those interested*: P13 C68 F7
*45g recommended serving size